शुक्रिया · شكريه · thank you
Every restaurant has a thank-you it never gets to say.
So we built the thirty seconds where it finally gets said. The guest scans a card, hears what went into their meal, and thanks the person who made it by name. Every rupee reaches them.
No app to download · UPI, cards & netbanking · Payouts via Razorpay Route
शुक्रिया · From all of us at Britannia & Co.
Thank you for being here tonight.
Before you go, we'd love to show you what went into your meal, and who made it.
Skip to saying thanks
The first thank-you
The one they never get to say.
You will never hear about the barberries that came from Iran, or the flame lit at six, or that the person who carried your plate has carried four hundred this week. The kitchen has a story. The bill has no room for it.
The second thank-you
The one you never get to give.
You leave something on the table, or you tap a percentage on a machine, and then you hope. Nobody tells you whose evening you made. Most nights, the person you meant it for never finds out you tried.
Shhukriya is the thirty seconds where both of them get said.
The word
shhu·kri·ya
/shook-ree-yaa/ · noun · Hindi & Urdu: “thank you.”
We say it a hundred times a day, and no one means it more than a restaurant. Every plate is somebody's six a.m. flame, somebody's grandmother's recipe, somebody's whole evening on their feet. But between the table and the till, the gratitude gets lost in both directions.
Two thank-yous. One finally heard. One finally arrives.
Why the tip stopped working
Three things broke at once.
Tipping in India did not fade because people stopped being grateful. It faded because the ways of showing it stopped working, roughly all at the same time.
Then the cash went
The change note has nowhere to come from.
For decades the tip was whatever stayed in the change tray: a folded note, a few coins, left without anyone having to think about it. Now the bill is settled by scanning a code, exact to the rupee. There is no change to leave behind, and the habit never moved across.
Shhukriya puts the thank-you where the payment already is: on the phone, at the table, in the same thirty seconds.
And no number was ever agreed
Nobody here is sure what a tip is.
India never settled on a percentage. Ten percent, round the bill up, leave nothing at all: all of it is normal, depending on the room you are sitting in. Faced with no signal to follow, most people quietly default to nothing. That is not meanness. It is the absence of a convention.
Shhukriya asks at the one moment the answer is obvious, right after the meal, with a few amounts already suggested.
So the bill decided instead
A service charge is not a thank-you.
It sits at the foot of the bill, it is usually noticed at the moment of paying, and it goes to the house rather than to anyone in particular. The guest feels charged for gratitude instead of asked for it, and the restaurant ends up defending a line item when it could have been thanked.
Shhukriya never touches the bill. It is optional, it is the guest's own number, and it reaches the person they chose.
The same ₹200
Two ways it can end tonight.
On most tables
- ₹200 left on the table
- Into the pool, with everyone else's
- Split by a rule nobody ever wrote down
- Nobody can tell you where it landed
Not because anyone is dishonest. Because there was never a way to show it.
On Shhukriya
- ₹200, sent to Meera NairThe server who looked after you
- Your note travels with it“The berry pulao was unforgettable”
- Straight into her own bank accountNot the house account. Hers.
- She replies before you stand upAnd you read it at the table
₹200 in. ₹200 to Meera. The house takes no cut of the thank-you.
Meera Nair is an illustrative example, not a real employee, and the amounts are shown for illustration. Payment gateway fees are billed to the restaurant, never deducted from the tip.
Behind every plate
The meal is the easy part to see.
Shhukriya lets the restaurant show the rest: a photograph, a few honest lines, the hours nobody was in the room for, at the exact moment the guest is most grateful: right after the last bite.
The flame at six a.m.
The fire is lit hours before the first guest sits down.
Hands that fold at five
Bread worked by hand while the city is still asleep.
The last order at midnight
Someone stays until the final plate leaves the pass.
A true Bombay story
The man who thanked every table.
At Britannia & Co. in Ballard Estate, serving since 1923, Boman Kohinoor spent sixty years walking table to table, greeting every guest himself and telling them the same thing.
“Try the berry pulao.
It's my wife's recipe.”
Nobody who ate there forgot it. Not because of the bill, but because the restaurant said thank you first, in its own voice.
That is the thank-you Shhukriya is built to carry: yours, to every table, every night, without you having to walk the floor for sixty years.
Story retold with admiration from public reporting. The demo below borrows it as an example of the stories a restaurant can tell. Britannia & Co. is a Bombay legend, not (yet) a customer.
Thirty seconds
From the last bite to a thank-you that arrives.
On your table
The berry pulao
The barberries in your pulao came from Iran with a bride named Bachan. For sixty years her husband told every table the same thing: “Try the berry pulao, it's my wife's recipe.”
Tap anywhere to continue
Who made tonight better?
These are the people who looked after your table. Pick one or more.
Going straight to Meera Nair
How much would you like to give?
Add a note (optional)
UPI · cards · netbanking · via Razorpay
₹200 sent
It reached them.
They wanted to say something to you:
Meera Nair
Your server tonight
Thank you so much, this genuinely makes my day. I'll tell the kitchen you loved the berry pulao. Come back soon!
Shhukriya. Thank you, straight to them.
01
The house speaks first
The guest scans the card and nothing is asked of them. The restaurant simply says thank you, in its own words, and offers to tell them what went into the meal.
02
The people come into view
The flame, the hands, the recipe that crossed a border, matched to what they actually ordered. Then the faces: the four people who looked after that table tonight, by name.
03
The guest says it back
They choose the person, the amount, and the words. Most people write something. That note is the part staff remember, more often than the number attached to it.
04
It arrives, and it answers
The money reaches that person's own bank account, and their reply comes home to the guest before they have left the table. Two thank-yous, both of them heard.
Demo shown with the story of Britannia & Co., Ballard Estate, retold as an example. Staff shown are illustrative.
100%
of the tip goes to the people the guest picks. The house takes no cut of the thank-you.
0
apps to download, accounts to create, or pools to disappear into.
30s
from scanning the QR to a thank-you landing in someone's account.
For restaurants
The argument ends when everyone can see the ledger.
Tip pooling turns into a monthly negotiation because nobody can prove anything. Shhukriya gives your people a reason to stay, and gives you nothing new to manage.
Britannia & Co.
Table 7
We'd like to say thank you.
Scan for the story of your meal, and to send a shhukriya of your own, straight to the people who made it.
Powered by Shhukriya
A live feed your staff can trust
Every tip appears on each person's phone the moment it lands: who sent it, how much, which table, with the guest's note attached.
Payouts that route themselves
Razorpay Route settles each share straight to that person's own bank account. Splits divide by the weights you set and sum exactly to the rupee. No envelopes, no month-end arithmetic.
Stories, tables and QR cards
Write your dish and team stories once, and we generate print-ready table cards for every table. No hardware, no POS integration, no training beyond “point guests at the card.”
Every rupee accounted for
Owners see every tip, split and payout in one panel. Staff see their own totals by day, week and all time. Nobody has to ask, and nobody has to be believed.
What we believe
No pool. No black box.
No cut of the thank-you.
Every rupee, to the person it was meant for.
शुक्रिया · شكريه · thank you
Pilot programme
We're looking for a handful of restaurants to start with.
If you run a place people love, we'll set you up in an afternoon: your stories, your team, QR cards on every table, payouts, all of it. There is nothing to install and nothing to pay during the pilot. Write to me and I'll come to you.
Parth Shah, who is building Shhukriya
hello@shhukriya.com
+91 97739 90794